Frustrated with his service, tech-savvy Aussie creates a successful DIY internet solution that’s reshaping connectivity.

Living in rural Australia, many can relate to the frustration of a sluggish or unreliable internet connection, especially in a digital age where remote work and connectivity are vital. For Jared Mauch, a network architect hailing from Michigan, this struggle didn’t just become a personal grievance; it sparked an innovative solution that reshaped his entire community.

The Trials of Remote Work

The journey began in 2002. Mauch, who was already adept at remote work for Akamai—a company specialising in server cache services—found himself grappling with a dire issue: his internet connection. Back then, he was reliant on a wired connection that barely scraped 1.5 Mbps. For anyone accustomed to remote work, that was simply untenable. Lacking modern alternatives like Starlink, fibre optics, or Wi-Fi 7, his prospects were grim. The only alternative offered was an exorbitant $50,000 extension from Comcast, a staggering sum that Mauch was not prepared to entertain.

Faced with limited options, Mauch resolved to take action.

Transforming Frustration into Innovation

Harnessing his expertise in networking, Mauch took the plunge and started his own internet service provider (ISP). He established Washtenaw Fiber Properties LLC, dedicated to delivering high-speed fibre-optic internet to his rural Michigan community. It was a bold undertaking, requiring an initial investment of $145,000, but Mauch was resolute about its potential.

Initially, skepticism from local residents prevailed—they were conditioned to the limited options that had long been available. However, as the service began rolling out, something remarkable occurred. The community, impressed by the symmetrical internet speeds reaching up to 500 Mbps, began to sign up. By 2021, Mauch’s company had attracted 30 customers, and by the following year, that figure soared to over 70.

Broadening Horizons for Rural Communities

Mauch’s venture quickly evolved from a personal challenge to a flourishing enterprise. Thanks to federal support, his company expanded swiftly, reaching 417 new locations across various nearby rural areas. His success story has become a beacon of hope, providing fast, reliable internet to regions often overlooked by traditional providers.

Even more striking is Mauch’s pricing strategy. His service offers 100 Mbps symmetrical connections for as little as $55 a month, with 1 Gbps connections available for $79. This pricing is particularly competitive for communities that have endured slow internet speeds or poor connectivity, making Mauch’s service a vital resource for those dependent on the internet for work and communication.

Closing the Digital Divide

Mauch’s journey underscores the innovative spirit needed to bridge the digital divide, particularly in rural areas. Across many nations, including Australia and the U.S., millions reside in places lacking reliable internet access. Mauch’s initiative confronts this issue head-on—not solely for his community but for other underserved regions as well.

His story resonates on a global scale, especially in regions where internet access is still a luxury. For instance, in France, about 15% of the population aged over 15 lacked internet access in 2019, according to INSEE. The most affected include the elderly, those from economically disadvantaged backgrounds, and rural inhabitants. Mauch’s achievement illustrates that with an optimal blend of knowledge, passion, and perseverance, such challenges can indeed be surmounted.

The Future for Local ISPs

Despite his success, Mauch remains committed to his role at Akamai. His position within a larger corporation enriches him with additional knowledge and resources to keep innovating and expanding his fibre-optic network. Yet, even as he oversees a burgeoning ISP, he stays grounded in the mission that sparked his journey: to provide high-speed internet to regions forgotten by major telecom companies.

This inspiring narrative is not merely about building a business; it embodies resilience, community spirit, and the relentless quest for solutions when mainstream providers fall short. Mauch’s journey is a powerful affirmation that, at times, the most effective solutions come not from the giants of industry but from individuals willing to break the mold and take initiative.

As Mauch continues to grow Washtenaw Fiber Properties, his story serves as a glimmer of hope for those still grappling with connectivity issues. It reminds us that the internet—an essential component of contemporary life—should be accessible to all, no matter their location.